The secret to the Dairy Queen brand’s success has always been simple. Our recipe combines hardworking individuals and great-tasting food that’s served in a welcoming environment.
What began as the 10-cent sale of an unknown frozen treat in 1938 quickly boomed into one of the most well-known soft serve/frozen treat companies of all time.
Food franchising had yet to exist, but the Dairy Queen product’s rapid-growth potential made the process a piece of cake. Today, there are more than 6,800 restaurants in the United States, Canada, and 27 other countries.