Restaurant Marketing Director

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Job Title: Director – Marketing, Sales and Brand Growth

Job Type: Full-time

Pay Type: Hourly

Compensation: Competitive

The RMD is the restaurant champion for sales and brand building and public relations. In short the RMD is the “People’s Choice Mayor of the city”. This talented individual must be a cheerleader, independent and well-organized. The RMD is a savvy a teacher that is energized by people and thrives in a quick-paced environment. With Sales & Brand Growth as their primary discipline, the RMD must also be engaged in these 4 areas:

Support the vision of the operator and weigh-in heavy on the vision for sales and brand building.
Commit yourself to personal growth and development as an RMD.
Work closely with your operator to develop an Individual Development Plan (IDP) for yourself and for other members in the marketing department.
Support High Performance Leadership Team (HPLT) growth
Identify and share short-term and long-term goals at all levels in the organization
Create a marketing plan (Annual, Quarterly and monthly) to achieve sales building goals throughout the organization.
Recruit, select, and coach marketing team and develop to potential. As RMD your department is responsible for the hiring, coordinating, resourcing and training and development for all marketing associates, host/hostess, cow actors, samplers and social media
Focus on the marketing development of the team
Support TD in implementing sound individualized training and development for marketing associates, host/hostess, cow actors, samplers and social media
Observe and provide feedback on operational results to operations in marketing aspects of the CREATE RAVING FANS Strategy.
Address both positive and negative results and relationships throughout the organization with a focus on marketing related activities
Work closely with leadership team and operator to develop and implement continuous improvement plan for the development of people involved in marketing.

Quality & Customer Experience:
Provide positive and negative feedback to operations in the implementation of the CREATE RAVING FANS strategy
Foster the development of building strong relationships with our guests. Strategy and execution components consist of:
2nd Mile Service: exceeding Guest expectations and
Marketing Emotional Connections
When involved in outside sales activities observe and communicate poor OE practices to operations.
As the chief steward of marketing, ensure all marketing-related resources (costumes, tents, coupons, food, POP etc) are clean and in proper working order
Work closely with operator to develop continuous improvement plans enhancing the guest experience.

Sales & Brand Growth:
Work closely with operator and operations to develop and implement customer count, check average and outside sales to grow sales
Creation and execution of the marketing plan
Marketing Plan (Annual, Quarterly and Monthly)
Sampling Plan
National and local marketing POP Plan
Suggestive Selling Plan
Spinning Wheel Plan
Cow Mascot Appearance Plan
Product Merchandising Plan
Spirit Night and School Fund raising Plan
Outside Sales Building Plan
Track and analyze past sales building activities (promotions and D&G) and build on success. Use various and creative marketing tools to create maximum sales impact.
“Chief Cultivator” of marketing emotional connections that leverages our Raving Fans Strategy
Identify, create and use our known marketing and operational strengths and opportunities to grow sales and brand recognition
Head scout that seeks out opportunities to share food, cows, our people and influence in our community
Review Scorecard and Scoreboard results and communicate the significance of the scores down into the organization and ensure existing systems are in place to maximize sales and brand growth.
Seek and develop strategic marketing emotional connections that enhance brand awareness.
Develop and lead continuous improvement plans for sales and brand growth.
Ensure the hiring, training, development and retention of the best marketing team through continuous training, motivation and development.
Cultivate an atmosphere of heightened brand awareness and CFA Anywhere within our trade area.

Financial Return:
Oversee the prudent investment of all Unit Advertising and Marketing resources that impact the marketing P&L expense line.
As the chief steward of marketing and brand growth, lead the restaurant leadership team to develop continuous improvement plans for maximizing Sales and Brand Growth. Consult with operator when necessary.
Weekly time usage is approximately divided as:

50% generating incremental inside/outside sales
30% leveraging in unit sales building, promos and emotional connections
20% distributed seasonally to support administrative/analysis, and community
The responsibility of the Restaurant Marketing Director (RMD) is to protect the interest of Chick-fil-A and the operator in the practicing and maximizing of all unit-level marketing and sales building opportunities. Selecting marketing talent, developing marketing skills and building community is critical to their success.
Special Instructions
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Chick-fil-A - Fair Lakes
4516 Fair Knoll Dr
Fairfax, VA 22033
(703) 222-1096
Hours of operation
  • Mon: 5:30am - 10:30pm
  • Tue: 5:30am - 10:30pm
  • Wed: 5:30am - 10:30pm
  • Thu: 5:30am - 10:30pm
  • Fri: 5:30am - 10:30pm
  • Sat: 5:30am - 10:30pm
  • Sun: Closed