The Brand Manager will report directly to the Director of Digital and work closely with Marketing and Operations teams, Franchise Partners and external agency partners. The Brand Manager is an integral part of the team, with core responsibility for national sales event planning, point-of-purchase merchandising strategy, vendor partner management, consumer and industry research and budget development and tracking. This position will work out of the A&W Restaurant Support Center, located in Lexington, Kentucky.

Why is A&W your new home?

A&W Restaurants is notable for being the first successful food franchise company and is America’s first restaurant chain to turn 100! As an employee you'll learn how to make our original craft Root Beer, which is crafted in-house with a proprietary blend of real cane sugar, water and herbs, bark, spices and berries. With exemplary quality and un-matched brand recognition, joining A&W Restaurants is an exciting step in any career!

Essential Functions:

1. Assist creative agencies with conceptualizing, editing, proofing, and approval of national advertising materials to ensure they meet intended strategy, documented brand standards, and the needs of Franchise Partners. Advertising materials to include, but are not limited to: TV, Radio, Print, Menu boards, Merchandising, Digital & Social media content.
2. Responsible for the marketing plans with our beverage and industry partners. This includes managing the budget, working with the creative agencies, fully executing campaigns and actively pursuing new partnership opportunities.
3. Responsible for industry and consumer research as it relates to new product development, trends in the QSR/ restaurant space and new ideation in merchandising materials.
4. Responsible for maintaining internal timelines and budget tracking. Perform tasks related to data entry, data consolidation, updating Excel spreadsheets, coding, and processing invoices.
5. Assist with new projects that arise in marketing, including new technology developments, delivery/ off-premise focus and other in-restaurant and consumer-facing marketing projects.
6. Frequent contact with Franchise Partners and Operations Field Team regarding a variety of marketing tools, while providing excellent customer service to individuals on all organizational levels.
7. Assist with marketing program development, implementation, communication, and evaluation.
8. Serve as a brand ambassador.
Physical Demands:

This role is largely desk and computer focused. However, it does require some sitting, standing, bending, lifting, and moving boxes and other marketing materials up to 50lbs. This role also requires wearing and walking around in the Rooty the Great Root Bear™ costume on occasion. Additionally, all corporate employees will be asked to work in the company-owned restaurants at least four times a year for shifts lasting 4-9 hours. Standing, cleaning and fast-paced mobility is expected during work in the restaurants.

Position Type and Expected Hours of Work:

This is a full-time position. Schedules will fall between 7am and 7pm Monday-Friday, with some weekend and evening events required. Schedules are subject to supervisor and/or Company approval.


10% travel may be expected for this position to participate in continuing education and job-related seminars of conferences.

4 day/3 night out-of-town trips up to once per month can be expected.

Required Education and Experience:

1. Bachelor’s Degree in Marketing, Public Relations, Communication or related field, sufficient experience will be considered in lieu of a degree
2. 5+ years marketing experience, including knowledge of point of purchase materials, and print coupons/promotional materials.
3. Exceptional personal computing skills including Microsoft Excel, Word, PowerPoint, and Outlook; advanced Internet research skills.
4. Experience with analytics dashboards such as Tableau, Domo or other BI suites.
5. Must have a valid driver’s license and clean driving record
Preferred Education and Experience
1. Restaurant and food service experience a plus.
2. Experience with e-commerce, website or app development projects a plus.

Preferred Education and Experience:

1. Restaurant and food service experience a plus.
2. Experience with e-commerce, website or app development projects a plus.

Equal Opportunity Employment
It is the policy of A&W Restaurants, Inc. to offer equal employment opportunity in all aspects of the employer/Team Member relationship without regard to race, color, religion, sex, pregnancy, national origin, ancestry, age, disability, veteran status, marital status, sexual orientation, gender, gender identity, genetic information, tobacco smoking status, or any other status protected by law. A&W Restaurants, Inc. acts in compliance with the requirements and intent of applicable federal, state and local laws and regulations to protect the right to equal opportunity employment.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Special Instructions
Please do not send any emails, resumes, or call.
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A&W Restaurants - Management

Lexington, KY 40511
(859) 219-0019
Hours of operation
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